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The number of IPTV subscribers in South Korea rose sharply in July, thanks to the government's push to meet 2mn by the end of this year and subsequent "aggressive" marketing campaigns conducted by the country's IPTV operators, according to reports in local newspaper The Korea Herald.
According to the report, the number of IPTV subscribers receiving linear broadcast services increased by nearly 127,000 last month to reach over 595,000 for the country's three IPTV operators (KT, SK Broadband and LG Dacom). This makes a daily average of around 4,000 new subscriptions taken out in July, compared to a daily average of around 1,000 for the first six months of this year.
At a meeting with the heads of the three IPTV operators on July 28th, Choi See-joong, Chairman of the Korea Communications Commission, said that although IPTV has penetrated the market relatively quickly, the service providers should speed up investments and put renewed effort into securing subscribers.
Of the country's three IPTV operators, KT leads the pack with around 274,000 subscribers, followed by LG Dacom with around 189,000 subscribers, followed by SK Broadband with around 132,000, according to the report.
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